Before a single note is chosen, the team spends weeks talking about what a fragrance should feel like to wear - a quiet morning, a first date, a long-awaited homecoming. The feeling comes first; the notes are chosen to serve it.
Trial sizes exist for exactly this reason. A fragrance that reads beautifully on a paper strip can sit completely differently on skin, so nothing is finalised until it has been worn - not sprayed, worn - for days at a time.
The bottle is treated with the same care as what's inside it. From the weight of the glass to the finish on the cap, every detail is chosen so that the object feels as considered as the scent it holds.